smiling DPC physician in red blouse with arms crossed, text reads "You Missed Another One."

Honest Question: How Many Potential Patients Did You Lose Last Month?

DPC| Primary Care| DPC Podcast| CRM
May 07, 2026•2 min read

Here's a question I ask DPC physicians regularly:

How many potential patients reached out to your practice last month?

Most of them don't know. They can guess a few from the website, a couple of calls, maybe someone who messaged them on Facebook. But an actual number? Not usually.

Then I ask:

Of the people who reached out, how many actually became members?

That answer is usually even fuzzier.

I'm not asking to be difficult. I'm asking because if you don't know how many people are raising their hands and what's happening to them after they do, you can't find the leak.

The Lead You Don't Know About

Here's what happens in many solo DPC practices: someone finds the website, fills out the contact form, and waits. You get the notification, but you're with a patient. Then another patient. By the time you have a free moment, it's been six hours, a day, or you've forgotten entirely. They've moved on.

That person wasn't a bad lead. They were a motivated person who happened to reach out on a day when you were busy. Which is most days, because you're a physician running a practice.

The problem isn't you. There's just no system catching the people who reach out when you can't respond immediately.

What a System Actually Looks Like

When a prospective patient reaches out, and something happens automatically, they get acknowledged, they get information, they get a follow-up your conversion rate goes up. Not because you're doing anything differently clinically. Just because the gap between "they found you" and "they heard back" got smaller.

What gets measured gets managed. And right now, if you don't have a system, you're not measuring any of it.

The $99 Patient Acquisition Engine sets this up. Branded education page, lead capture, automatic follow-up sequence. One setup, then it runs.

If you're already capturing leads well and the bigger issue is overall systems communication across platforms, reputation management, the full picture, the $349 platform is probably the better conversation.

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Dr. Gonzalez was born in NYC, but grew up in Virginia. She graduated from the University of Virginia and Eastern Virginia Medical School before completing her Family Medicine residency and Geriatrics Fellowship in 2002 at USC in Columbia, SC. She worked in Morganton, NC for 5 years at Burke Primary Care. After that, she headed the Primary Care Department at A Woman's View for 13 years and taught part time at the Geriatrics Fellowship in Morganton. She appreciates the privilege of working with her patients to improve their health, independence, and quality of life. She is Board Certified in Family Medicine and has a Certificate of Added Qualification in Geriatrics.

Anne Gonzalez

Dr. Gonzalez was born in NYC, but grew up in Virginia. She graduated from the University of Virginia and Eastern Virginia Medical School before completing her Family Medicine residency and Geriatrics Fellowship in 2002 at USC in Columbia, SC. She worked in Morganton, NC for 5 years at Burke Primary Care. After that, she headed the Primary Care Department at A Woman's View for 13 years and taught part time at the Geriatrics Fellowship in Morganton. She appreciates the privilege of working with her patients to improve their health, independence, and quality of life. She is Board Certified in Family Medicine and has a Certificate of Added Qualification in Geriatrics.

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